Martin Limbeck, CSP

Management and Sales Trainer

Sales, management and personality coach,
founder and managing partner at Martin Limbeck Training Group,
cofounder of SALESLEADERS team of top trainers




  • Professional Association of Lecturers in Rhetoric, Speech Teachers and Speech Therapists
  • Expert Member of Club 55, the European Community of Experts in Marketing and Sales


  • St. Gallen University – continuing education courses for management
  • Steinbeis University Berlin / GSA  – “Professional Speaking” certificate program
  • Reutlingen European School of Business (ESB) – Sales Management


  • BDVT 5-Year Award 2008, bronze
  • International German Trainer Award 2006 and 2011, bronze, sales category

Seminar Focus

  • Best-in-Class German Sales Engineering: Selling Means You Must Sell
  • Sales and motivation training
  • Telephone training, telemarketing, telesales
  • Consulting for key account management
  • Management training and workshops
  • Personality coaching
  • Recommendation marketing
  • Keynote speeches and presentations at conventions, conferences and kick-off, incentive or customer events

Specialist for

  • Customer acquisition and customer recovery
  • Price and condition negotiations
  • Closing-oriented conversation techniques


Contributions to various sales, business and training magazines, blogs and newsletters, regular radio and TV interview guest

Professional Career and Qualifications

  • Management assistant in wholesale and foreign trade
  • Certified marketing specialist
  • Attended high school in the U.S.A. and several advanced vocational training programs in Europe
  • Management training for key account management
  • Rhetoric and dialectic training
  • Neuro-linguistic programming (NLP)
  • Partner at Institut für Wirtschaftspädagogik (an institute for business education and management training)

Martin Limbeck is one of Europe’s top sales trainers. He has been honored as Trainer of the Year 2011 and 2008, Top Speaker of the Year 2014, International Speaker of the Year 2012 and was presented with the meeting and event industry’s Conga Award in 2010 and 2009. Martin is a successful sales, management and personality trainer in the services and investment goods industries. He is also the founder and managing partner of the Martin Limbeck Training Group. After completing his apprenticeship as management assistant in wholesale and foreign trade and his education as certified marketing specialist, Martin finished high school in the U.S. He gained experience in various sales positions, be it as sales professional, key account manager or in leadership positions. In addition, he completed several advanced vocational training programs in Europe. Based on his broad and hands-on sales experience, Martin has developed and executed several practice-oriented sales training programs, true to his motto, “Only a sales trainer who can sell to begin with can teach others how it’s done.” In his seminars and workshops, he shares insider know-how and concrete success strategies.

The Martin Limbeck Training Group is in great demand among sales-oriented service providers, consumer goods companies, and investment goods companies looking to attain peak performance levels in sales and customer-oriented management in a manner that is tailored to their company and their specific targets.

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