• Best-in-Class German Sales Engineering

    Best-in-Class German Sales Engineering

    The success seminar.

    Program yourself for sales success.

    Book now
  • The LOOP Process

    LOOP Process

    LOOP is not just a standard training program

    but a systematic process designed to raise the overall potential of your sales team.

    Find out more
  • Martin Limbeck Training Group


    For more than 25 years, we have helped sales teams succeed.

    We provide you with knowledge gained in the field to be used in the field.

    About us
  • Training, Coaching & Presentation Topics

    Sales training, personality coaching, and management know-how for the manufacturing, trade and services industries – tailored to your individual needs.

    To the

  • The Trainers of the Martin Limbeck Training Group

    The trainers of the Martin Limbeck Training Group help you, your salespeople and your management team boost your success.

    of Trainers

  • Become a Sales Champion in 360 Days

    Do you want more sales and a higher closing rate? Tackle your challenges with the Martin Limbeck Online Academy.

    Online Academy


  • Porsche

    “(…) I have really enjoyed your exciting event […] and would like to thank you once again for the great hard-selling inspiration. (…)” Stefan Graef, Pre-Owned Cars Sales Porsche

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  • Ricoh

    “(…)With your real-life examples, you have enabled our sales managers to sustainably increase sales and to substantially improve their standing with our business partners’ managing directors. (…)” Norbert Höpfner, Director Indirect Sales, and Beate Peters, Head of Department Ricohversity, RICOH

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  • MEC Holding GmbH

    “(…) Martin Limbeck gets straight to the point. He commands your attention and challenges you to do even better. More importantly, he gives you useful sales techniques that are obviously based on years of successful sales experience. (…)” Andrew F. Roake, CEO MEC Holding

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  • zeppelin cat-rental-store

    “(…) I would like to take the opportunity today, after 3 years of working with you, to say thank you for your excellent management and sales training programs. […] Together with you we’ve considerably raised the bar for further expanding our leading position in the market. (…)” Wolfgang Hahnenberg, Managing Director Zeppelin Rental

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  • Bühing & Joswig

    “(…) My attempts at adjusting your fee to my target price royally failed. Kudos for that—and for being worth every single cent. (…)” Heiner Joswig, Managing Director Bühning & Joswig

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  • “(…) You have impressively demonstrated, also in person, that the telephone is the medium of contact for our environment and that pretexts or objections from potential customers can be handled elegantly and systematically.  (…)” Boris Stade, Branch Manager Allianz Consulting and Sales

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  • amadeus-fire personaldienstleistungen

    “(…) I keep receiving positive feedback and new success stories from my sales team almost every day. You, Mr. Limbeck, your head coach Kai-Lorenz Muhler, and the whole training team have done an excellent job with our management team and salespeople. (…)” Peter Haas, CEO Amadeus FiRe

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  • Casnik Finance

    “(…) Dear Martin, thank you for coming to speak at our Sales summit conference last week. Your presentation was inspiring. You were a big hit with all of our participant. Thank you for such a memorable and enjoyable visit. It was a great pleasure to host you here in Slovenia. We are looking forward to meeting you again. (…)” Jasna Spende Casnik Finance

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  • “(…) Are you looking for a speaker that challenges and motivates you and makes you stop and think? Then Martin Limbeck is probably the best speaker you can get. He has inspired our international distributors from Norway to Australia. (…)” Friedbert Gay, CEO persolog

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  • E-Plus Gruppe

    “(…) The extremely goal-oriented, direct and forthright messages from Martin Limbeck served as a beacon that guided us toward the right path. His seminars stirred us up, motivated us and helped us focus and take action. (…)” Thomas Lang, Director Direct Sales E-Plus Mobilfunk

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  • Schranner

    “(…) Professional negotiators and sales executives have one thing in common: They have the same positive and proactive mindset for every challenging and difficult negotiation. Martin Limbeck has truly convinced through his motivational and authentic speech at our annual Negotiation Conference in Zurich. The place where the world’s leading business negotiators annually meet. (…)” Andreas Goßen, Head of Operations Schranner Negotiation Institute

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  • ebay

    “(…) Martin Limbeck is effective. With his hands-on advice and best-practice examples he has helped to improve the performance of our sales force. We witnessed the first results immediately during the training session, when calling potential clients. (…)” eBay Advertising Group

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  • Motorola

    “(…) Short and sweet and to the point. (…)” Olaf May, Gerneral Manager Mobile Devices, Germany / Austria / Benelux Motorola GmbH – Mobile Devices, Taunusstein

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  • Commerzbank

    “(…) Absolutely motivating, refreshingly entertaining and perfectly suited to reflect one’s own behavior. Every good salesperson knows that he needs to continuously improve himself. (…)” Ralf Bendicks, Director Private Banking Commerzbank Dresden

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